![]() ![]() When you put a free downloadable pdf behind a data collection form, form bots will fill the available fields with fabricated answers so they can access your information. Yes, they are technically a form of spam bot. ![]() These answers may be real, stolen user data, or complete gibberish. When found, the bots populate the fields with pre-programmed data and submit. Here is how form bots work: they crawl your website, searching the code that indicates a form field. They access sites autonomously and bombard the available forms with spam information for the purpose of accessing restricted/gated content. What is a form bot?Ī form bot is a bot program specifically designed to fill out forms on your website. What exactly is a form bot, why is it a problem, and how can you stop them from disrupting your business? Let’s get into all of that. Imagine that you launch a new lead magnet campaign and invest as much as possible in pushing it – PPC ads, influencer marketing, the works.īut instead of pulling in high-quality leads that match your investment, your forms are bombarded with fake leads or, worse, the info of real individuals who have no actual interest in your offer. ![]() But bots can turn all of that upside down and make your lead generation forms useless. They allow your visitors to indicate interest in your offer, opt-in to special services, and provide useful feedback without additional effort. Forms are critical to lead generation, site engagement, and even user research. ![]()
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